Pichón
2026
This project develops the visual identity of Pichón, a family-oriented cultural guide. In Spanish, pichón refers both to a young pigeon and to an affectionate nickname used for someone close —a blend of tenderness, simplicity, and familiarity that informs the entire spirit of the brand. The identity stems from the idea of collecting small findings —shapes, colors, objects— and turning them into a visual system that feels light, vibrant, and direct.
Pichón is a platform that gathers curated suggestions across Travel, Play, Activities, Publications, Art, and Design. With an attentive gaze rooted in Madrid and reaching beyond it, Pichón offers a luminous and precise curation. Each recommendation appears like a cut-out (direct, joyful, essential) shaping a universe that invites families to see, do, and explore together.